Hyde, who had seen a post from Adam, who had been reading Kev's blog, who had seen a post from Brandon, who had been tagged by Jedda, who had been tagged by Ava, who came up with a blog post challenge … wait, where was I?
Why did you start blogging in the first place?
I've never really seen myself as a blogger, if I'm honest. Which might explain why I'm so bad at it! I'm hardly what you'd call prolific. Johnny.Decimal as an idea is now 15 years old and here we are at post #100.
Which is funny, because I love writing. But I'm also really conscious of people's attention. I dislike how my own is constantly being bartered for, and so I feel that unless I have something useful to say, I'm not going to spew words out to fill the void. There is no void. There's the opposite of a void.
Also I was on Twitter since 2009 -- when you sent it an SMS to post -- and so I think I've got that tell everyone what you're doing all the time thing out of my system. I've realised that nobody cares what I do. Thank god.
So I feel like my blog is more of a communication channel and less of a blog in the traditional sense.
What platform do you use?
This website was hand-coded by me in Astro. Astro is amazing. My hand-coding is not, so much. But I'm getting better!
Have you blogged on other platforms before?
I have a few posts still lingering on a Wordpress site but they're old (2008/9) and embarrassing so I won't link them. And I mean literally, a few posts. Perhaps five.
How do you write your posts?
Usually directly in to Visual Studio Code, in Markdown, with vim keybindings. This whole site is one git repository.
Occasionally I'll draft something in my beloved Bear, but usually not.
When do you feel most inspired to write?
When I have something to say. See above. But not at any particular time of day.
Walking is the ultimate life-hack for writers. I don't know if I've ever had an original thought while sitting on my arse looking at a screen. But go for a walk round the block and let it tumble around up there. That's where the good stuff is.
Do you publish immediately, or later?
Usually pretty quickly. If I do the draft-then-come-back-later thing I tend to find that the moment feels like it's passed.
I'm definitely one of those people who can't really 'see' a post until I literally see it, on the published site. Not on my dev site, where it looks identical. It needs to be the live version. Then you read it and go ooh that's not what I meant and make a few quick edits.
What's your favourite post?
I don't have a favourite.
Any future plans?
I feel that my comms are bit disjointed. I even published a comms plan to try to solve the problem. But I'm not happy with it.
So I'd still like to streamline official Johnny.Decimal communications, somehow. But I don't know what that looks like yet.
Their leader from the start, she was benevolent and fair. She never ruled by force: she never had to. The other two just understood that she was in charge.
AKA Flapsy-Toot or Flapsy on account of her enthusiastic flap -- cut short by a mysterious wing injury -- and her keen toot.
Wendy was the only one brave enough to honour us with "a sittin'". Usually later in the day, us sipping on a glass of wine in the back garden, she'd come and jump on your leg. She fell asleep on Lucy a bunch of times.
I don't think I've ever been as content as I have with Wendy on my leg. She was a beautiful animal; truly a unique character. I'll miss her more than I can say.
Wendy, asleep on Lucy
Marie
Little Marie, bottom of the pecking order but the most adventurous of the lot. A smart bird, she learned to recognise when we were calling her (hey, Coolie! in a whisper), usually because we'd found some sort of bug and wanted to make sure she got it.
AKA Coolie, Coolie-pie, Cool-bean, based on the feathers on her legs, which made it look like she was wearing culottes.
She'd often go to bed early, to get a bit of time to herself. But then when the other two went in, she'd come back out and Lucy would get the fork to do some digging with her. Marie loved finding grubs in the ground with her mamma.
A gorgeous, gentle bird. She would have gone anywhere and done anything for you.
Marie, curious about something
Belinda
Every flock has a bully, and Belinda was it. But we loved her, because they're your chickens, and what do you do?
AKA The Bruiser.
If Belinda had been a human she'd have been the matron of a girls' school. We always wanted to get her a pair of half-moon glasses.
But she was always the first to come and sit next to us of an evening. We'd set up the outdoor chairs in our 'business class' configuration, and she'd be straight out. She'd sit on the ground and pancake out … it looked really relaxing. With us sitting above them, they knew they were safe.
Belinda, giving it her all
Toot-toot-toot
AKA collectively the tooters.
Goodbye, sweet ladies. We loved you so much. You gave us such happiness. We will miss your little faces and your inquisitive toots. The garden is so empty without you.
Toot-toot-toot. One two three.
One two three
What chickens taught me
Looking after these girls taught me that all I need to be truly happy is Lucy, a quiet back yard, and a handful of chickens.
I don't need things. I don't need money above the basics for a simple life. This realisation has been profound.
≡
There's this idea in meditation practice that this might be the last time you do something. It might be the last time you see your kid. It might be the last time you have dinner with your partner, or visit your best friend. You just never know.
This is a useful reminder to pay attention. Don't sit there in the garden with your chickens and scroll your phone. Be with your chickens. Absorb the moment. Because, eventually, it'll be the last.
We've had our last moment with these girls. We're crushed with grief. But I enjoyed every moment. I'll never forget them.
On chicken care
I write this hoping that it'll be absorbed in to the internet and help future chicken owners.
You're probably thinking, why did he get rid of these chickens he loved so much? It's because they couldn't have moved with us, and we couldn't have given them to anyone else, and this is because of their breed, and its problems.
(Obviously I have learned all of this since getting the girls. My god, the stuff I've learned about chickens...)
ISA Brown
Chickens bred for laying are ISA Browns. So they're a very common back-yard chook, because for the first year or so you get an egg a day. Amazing, right?
The problem is this aggressive laying schedule, a result of selective breeding, wrecks their little bodies. Commercially, they lay for a season and that's it. But when you get one as a pet, it's a problem.
When they reach about 1.5 years old, they start laying lash eggs (image warning).
Untreated, this will kill them. They get an infected reproductive tract and either die from the infection or associated tumours. I can only imagine it's a painful, slow death.
The treatment is hormones: an IUD, the same they give to dogs. And most vets won't give this to a chicken. We're forever indebted to the magnificent, kind staff at the Unusual Pet Vets in Fyshwick, without whom we couldn't have done any of this.
The hormone is effective, and permanently stops them laying. But you can tell that it messes with their moods. They become very subdued; they sleep a lot.
And it costs about $1,000/year/chicken. It's a commitment.
So if you are considering keeping chickens, please don't get ISA Browns. They're beautiful birds, but they're doomed to this life of disease. The eggs aren't worth it. Just buy free-range eggs from the store.
Other breeds of chicken -- in which I have no expertise -- do lay eggs. But you're not going to get one a day.
My consolation
Many back-yard chooks die either in terror, eaten by a fox/dog/snake, or painfully, with an unnoticed disease.
We kept ours safe for over three years. Nothing bad ever happened to them. I'm sure they lived a near-perfect chicken existence. Lucy kept their place immaculately clean. They got treats and love. They were free to roam our whole back yard, every day. What a life.
And when they went, they went together, peacefully.
Big news: we're moving. Away from Canberra. Away from anywhere! We're going to try being location-independent for a while.
We don't love it here any more. And when you don't love where you live, it's time to go. This is especially important when your house is also your office.
Because how we feel in this home affects the work that we produce. Our work is the most important thing to us. We both gave up our careers to do this.
The Small Business System (SBS)1 feels like the thing that will make us long-term sustainable. So it has to be the best that it can possibly be. For that to be the case, something needed to change.
≡
We've both lived and worked all over the world. Now, in our late 40s, we're not quite ready to say goodbye to that lifestyle. Because we do, soon, want to settle down. But not in this inner-city rental; this could never have been our forever place.
We need our own place, in the country. Undisturbed by neighbours. Full of chickens.
So, decision made just a week ago, we've already taken decisive action. Notice has been given. Many items have been sold or disposed. There's more to go: we don't plan on keeping much.
Where are we going? First stop is Lucy's parents' place, where we'll briefly re-group and plan the next move. It might be Japan, the USA, Germany … or anywhere else. It might depend on a cheap flight! We really don't know.
≡
To be clear, the production of the SBS is our absolute priority. Some of you have trusted us with a lot of your money. We appreciate that, and after a rough week -- see below -- we're now in total-focus mode.
Since starting development of the SBS we've been talking about visiting some of the businesses we're hoping to help. You can't truly know what people's problems are until you see them with your own eyes. So this will give us an opportunity to come and see some of you.
This decision came with a terrible cost. Our beloved chickens couldn't have come with us. They couldn't really have come anywhere: they were all on medication to keep them alive, and without a chicken vet close by their implants would have worn off and they would have died painful deaths. Most vets won't see a chicken.
And so we had to say goodbye. We took them to the vet and they went, peacefully, together. Obviously we're crushed beyond words. It's the hardest thing we've ever done.
I'm going to standardise the naming here, it's been a bit all over the place. We have 'life admin' and the upcoming 'small business' systems. So their formal names are the Life Admin System (LAS) and Small Business System (SBS).
Our style guide says that you should capitalise if it feels appropriate, but if you're in the flow of a sentence and it would feel a bit over-the-top, there's no requirement. Or, now, I can just use the initialisms. ↩
Announcing a new Johnny.Decimal initiative: Thank God I Filed it! (on Friday).1
Okay, this one's a little tongue-in-cheek. But I think there's something to be had here.
Filing is boring
I'm constantly aware that I run this website for a thing which most people find really boring. Let's not fool ourselves: even if you're in to this sort of thing, filing things isn't 'fun'.
The result is that we don't do it. We know we should. We might even have a really neat place to file things. (You're welcome.) And still we don't!
So TGIF is a little prompt. Here's the challenge:
This Friday, make an effort to file at least one thing. Make it the thing that caused you the most problems this week.
Invest an hour
Let's say you set aside an hour to do this. This is why we picked Friday: it's a perfect 3pm-on-a-Friday sort of job. You're almost finished, your brain is fried, so why don't you do something menial that helps future you?
In an hour, aim to file four (4) things. Just four. No stress.
If you do this every week for a year, in a year you've filed 200 things. And I bet you don't routinely use 200 things! We're talking your logo, your pricing chart, your list of suppliers.
So in a year, you might not have much left to do. That'd be nice.
Noting that I am an atheist and do not believe in any of the gods, but for purposes of the initialism it would have been punitive to lower-case this instance. ↩
Happy new year quarter century.1 This doesn't happen often. I'm going to use it to re-shape some of my behaviours. As I was born in 1976, this roughly coincides with Q3 of my life. Let's shake it up a little.
Would you like to join me? Habits are better formed with friends.
Vision statement
Behaviours are driven by goals, so let's define what I'm hoping to achieve. This is the immutable part. And then we'll talk about how I'm going to do it, which might evolve over time. There's more than one way to skin a cat.
1: Check stuff less often
As in, check my mail less often. The price of that stock I own. That tech website I browse when I'm bored. Reddit. Or something related to what I'm doing: I'm reading a book and the character is on Bleeker St, NYC, and I think I wonder where that is and 35 minutes later I'm on YouTube via maps and a pizza shop and a recipe and … you know how this goes.
This is a habit that wasn't possible at the start of 21c/Q1 and is now endemic. In 2000 I had a computer in the house but its default state was powered off: when I wanted to do a thing, I turned it on and loaded that thing.2 The internet, such as it was, was dial-up; the connection took a full minute to establish. You didn't just check stuff.
Now, the device I'm writing this on has instant access to all of the information that humanity has ever generated. Let me try it now. I'm going to time how long it takes me to find some interesting fact about that pizza shop.
15 seconds. John's of Bleeker St is open today 11:30 through 22:00. So we've conditioned ourselves to think that 15 seconds is the distraction: and then, what's the harm? Of course this isn't how it works.
The solution, I believe, is to completely break this habit. It has to be: otherwise Q3 rolls around and I'm a 75-year-old dude glued to his phone? That sounds pathetic. I intend to be a 75-year-old dude glued to Schubert on vinyl.
So am I becoming a meme and quitting the internet? No: my job is on the internet. You can't quit the internet. But you can spend a lot less time there. And you can make sure that the time you spend is deliberate, and that it is serving you well. That's the vision.
2: Live more deliberately
I've alluded to this already in my stalled YouTube series Focus and Productivity.3I want to move through life more deliberately: to do one thing at a time, and to be aware of what it is.
The first corporate training course I ever took was on 'time management'. I was on a graduate program at Rank Xerox in 1996. The advice was so inane as to be absurd: if you're waiting for a large job to print, said the instructor. Don't just sit and look at your computer screen. Do something else! This is called multi-tasking.
Sounded like a great idea. Something an instructor told you to do. 29 (!) years later, I'm not so sure.
Again, technology is the enabler. In 1996 there was a hard limit on the number of things I could have done while I waited for my print job. Now the list of things is functionally infinite. Great, so I'm more productive! Well, no. Because an infinite subset of the infinite possibilities isn't productive work. It's Reddit.
I think that we need to learn to do less in order to do more. Not a new idea: in Deep Work, Cal Newport sets out four rules.4 The second: embrace boredom. Give your brain time to think, to drift, to wander in to idle spaces.
This ties in with Johnny.Decimal. I want to work by engaging with my system. Something like this:
Choose what to do. Identify the appropriate Johnny.Decimal ID.
Open that ID in my JDex and my task management system. Check in with myself. What's to do? What did I do previously? Is there a context to load? A thing to not forget?
Do the thing. And only the thing. If there is a pause, just pause.
Finish the thing. Close it down, mentally. Put it away.
This applies to life as much as it does to work. Example: yesterday, I had to drop a parcel off and shop for dinner. About to depart, I put in one of my AirPods as I was half way through a video a friend had sent me.5 Fortunately Lucy was there, otherwise I'd have cycled 3kms without the parcel, which I'd left on the table: a victim of distraction. (It would not have been the first time that this had happened.)
I don't think the solution to this is technology; it's not yet another to-do app. And I don't want my life driven by a reminder app. I want to drive it myself. The solution is to be more considered in what you do. To engage with life and not let it be the background to some YouTube video.
Exactly four years ago, after doom-scrolling Covid for all of 2020, I decided -- mostly in the moment, if memory serves -- to stop reading the news. And I did. Since then I haven't once visited the home page of a traditional news organisation, or watched any significant portion of a TV news broadcast. (I still keep up with 'tech news' because I'm a nerd and it's not really news.)
It wasn't the resolution that helped, it was having a date to anchor it to. By the end of January if you still haven't done the thing, well you're not going to start doing it in February. And four years later here we are. It worked for me. Science.
Let's leave the how for tomorrow
Would you like to join me? Let's do this together.
Your goals should be similar to mine but if they're not exactly the same that's okay. And you might not want to go as hard as I plan on doing. But I'm Johnny.Decimal: this is content. So that's also okay.
I think if we do this together, we can keep each other honest. I've created dedicated threads on Discord and the forum. Throw your hat in the ring!
And if you don't keep it up, that's okay. There's a good chance that I'll fail. This feels like it's going to be difficult.
But let's give it a crack. Think how nice it'll be in 2035: someone says, hey, you are like a really chill person, and you can say, yeah, I haven't been distracted by the internet since the start of this quarter-century.
Footnotes
Don't pedant me here. I don't care if the millennium started in 2001 and therefore it should be '26 not '25. 100/4 = 25. End of story. ↩
Another perfect example of distraction just occurred. I opened YouTube to grab the link to that playlist. One of the suggested videos was a repair of a vintage Omega watch, just like mine! I've been trying to find its exact model specification for ages. So I can't just ignore that link: I might never see it again. And I didn't. But now it's open in a tab, un-watched, and I'll figure out how to queue it for later viewing. ↩
Having become aware of this earlier this year, I have drastically reduced the number of podcasts that I listen to. And essentially never while outdoors. ↩
Back from holiday; minimising the office; Decimal.Business update
Hey all. I thought I'd mentioned this here but evidently not: I just got back from a 3-week holiday. My whole family visited from the UK. Mam, dad, sister, brother-in-law, and two nieces.
Ages ranged from 9 to 78. We visited Sydney, Canberra, and the Gold Coast. It was amazing, but you know that old cliché that I need a holiday to recover from my holiday? Well yeah, that's definitely true.
I threw away half the office
I got back, took the few personal items out of my bag, and put them on my desk. Pencil case with a few pencils and charging cables. Notebook. Glasses case. Battery pack. Wallet.1
Not much. I travel light. But still, I saw them there and was immediately filled with a tiny dread: that of putting them away in a messy drawer.
So what option was there other than to pull everything out of every drawer and throw half of it away? ¯\_(ツ)_/¯
The time felt right. End of the year: might as well start 2025 with a clean slate. I took a bunch of photos but it'd take too long to embed them here. Here's an iCloud shared library of the 'before' if you're interested. That's each drawer's contents laid out on my desk.
If you don't throw it away...
Lucy started to do the same, and while neither of us are hoarders -- those photos don't show that much stuff -- we had a startling realisation.
Which is that if you don't throw this thing away, somebody else has to. Maybe not for a while. Depends when you die. But, eventually.
So those 16 cards I was 'saving' in a little box along with my still-current bank cards. Why? My old UK drivers licence. PADI diver cards from 2003. Expired Qantas frequent flyer cards. To what end?
It's not like I considered them mementos. I didn't get them out and spread them lovingly on the table. They were just there, waiting to be thrown away. So I did, along with anything else that I don't actively use.
Tending towards minimalism
On a scale of minimalist (1) to hoarder (10) I'd put us at a 4. In counting what I put back in the drawers -- not counting, say, individual pencils -- I have 112 items.2@Skjolnir over on the Discord has 700 items in his life, total.
But I'm comfortable that everything in those drawers has a use. I questioned every item: do I actively use it? Would I pay to put it in storage?
The result feels amazing. My (physical) desktop now contains a laptop, a trackpad, a keyboard, and a mouse. Every drawer is neat and only contains what's necessary. As disposable items age out, I won't replace them. And I've got an entire drawer empty.
I definitely recommend this. There is an undeniable mental clarity that comes from having less stuff around you. Less stuff means less decisions.
Decimal.Business
And so, back to work with a clear mind. We're both 100% focused on the upcoming Decimal.Business system. Christmas means nothing to either of us so, other than allowing ourselves a watching of Die Hard with a Vengeance and a bottle of something bubbly on the 25th, we'll be working hard to get it out as soon as possible.3
For those of you who've pre-purchased, you have our deepest gratitude. We'll have it with you as soon as humanly possible.
Footnotes
In daily life, I don't carry a separate wallet. Apple Wallet (the software) handles my bank cards, and Apple Wallet (the magnetic one that sticks to the back of your phone) holds my drivers licence4 and a couple of business cards. But when travelling I take a couple of extra cards -- health insurance, medicare, credit card -- so these go in my tiny Bellroy wallet which typically stays in my bag. ↩
We feel like we've seen the first two movies recently enough. ↩
Which I hate having to carry around -- I don't drive, on a typical day -- but I've been burned one too many times by not having ID on me. As soon as the ACT introduces digital licences, I'll stop carrying the magnetic wallet. ↩
Theres gotta be a better way of naming Amex (and other credit card statements) than this surely? I always struggle to remember the dates, but this just feels overwhelming, I usually just go with the statement date for naming credit card statements. Amex Ending 12345 - 2024 10 10 to 2024 11 09 - Statement 2024 11 09 - Due 2024 12 05
There are many situations where I recommend starting a filename (or folder) with the date. It works really well for almost any time-based document. Amex statements fall squarely in to that bucket.
Which date?
For the record, this is the ISO 8601 date standard. Once you get in to date formatting1 you'll see that around, so it's good to know what it is.
That standard defines a bunch of formats, but the one we're interested in is the simple yyyy-mm-dd, i.e. 2024-11-21. It's the only sensible format for your computer dates as it sorts chronologically. Use whatever other weird crap you want in your personal life.
The problem with this date is that it's a real pain to type out by hand. And first you have to remember the date! Bo-ring. Fortunately computers are good at a) knowing the date and b) generating text.
Introducing Raycast
You're gonna need an app. There are many that do this. The venerable TextExpander might have been the first, but we're going to use a reasonably new app: Raycast.
Raycast is a beast. It does so much. But don't let that put you off -- we can start to use it for the stuff we need, and over time you can explore the rest of its features.
It's free. There's a pro plan, but you don't need it. It's currently Mac only, but they're working on a Windows version.
So, install it. You can test it's working by pressing Option-Space. A little window should appear in the middle of your screen.
I won't go over any other Raycast features just now. The manual is here.
Snippets
We're going to create a 'snippet'. How this works is that you type some sort of shortcut, and Raycast converts it to something else.
It's just like the feature on your iPhone that detects if you typed teh and corrects it to the. Or the one that corrects █uck to duck. You know.
There's a trick here, and it's in naming your snippets. You want to guarantee that whatever you type will never ever occur in normal daily typing. Because if your snippet trigger was al, every time you type that out Raycast will replace it for you.
So now instead of Johnny.Decimal you'll get Johnny.Decim2024-11-21. Not ideal.
I recommend ;;
I think this came from Merlin Mann waaaay back in the 43 folders days (2005!).2 If you start each of your snippets with two semicolons, you guarantee that you'll never trigger them by accident.
If you touch-type3 they're under your right pinkie. So you mash ;; and then the name of your snippet and boom Raycast steps in and replaces it with something else.
Let's drop a little video here in case you're wondering what I'm on about.
Raycast: Create Snippet
Cool eh! Let's set it up.
Activate Raycast with ⌥ Space. Type create snippet to find that command. Press return.
The Name helps you identify it in the future.4 Call it YYYY-MM-DD or whatever else you like.
The Snippet is what will appear when this is activated. Paste this in: {date format="yyyy-MM-dd"}. This is a little bit of code that Raycast understands. Include the curly brackets.
Scroll the window to reveal Keyword. This is what you type to activate this snippet. I'd recommend ;;date for this one.
Press ⌘ return to save it.
Try it out!
Problem: it's today's date
As Jade is renaming lots of old files, this isn't perfect. But honestly I find even having the skeleton of a date format that I can then edit is more useful than starting from nothing.
Tip: use option-arrows to move around
Another small computer power-user tip: hold option (alt on Windows) and use the left/right arrows. This jumps your cursor a word at a time, and it stops at the breaks between the numbers in the date.
This will speed up your editing.
Why stop there?
In Jade's specific case, where she wants yyyy-mm-mm Amex 12345, there's nothing stopping you creating another custom snippet for that whole piece of text.
Repeat the process but now the Snippet should read {date format="yyyy-MM-dd"} Amex 12345. Maybe give that one the keyword ;;ax1? Whatever makes sense to you.
We can do so much more with Raycast, but that's a good start. Let us know how that works for you, Jade!
In figuring out what the Decimal.Business membership should look like, one of the 'obvious' features was the private community. After all, everyone does it.
But it never sat right with me. It just feels wrong. It's not what Johnny.Decimal is; fundamentally not who I am. A week later and now I think it's really dumb. I made a bad decision, so I'm correcting it.
When you can't connect two people, you don't have 'community'
Earlier today I was chatting to someone over in private-business-world. And I wanted to connect them to someone in not-private-business world, because I thought they had a thing in common and they'd like to chat.
But when one of those people is behind a closed door, you can't do that. Discord even lets you know, by discouraging you from @mentioning someone who doesn't have access to the channel you're in. I thought this was a bug, until I realised what was going on.
At that instant I knew it had to end.
The intent
There was some logic in the original intent: which is that if you're not in business, you probably don't care about those conversations.
But this can be achieved in myriad other ways. Simplest of which is to mute those channels. So if that's you, here's how you do it.
Discord
Right-click the DECIMAL.BUSINESS folder in the left pane.
Select Mute Category > Until I turn it back on.
Forum
Select a category from the left pane.
At the top right of the right pane, click the bell.
Select Muted.
Business is still business
The other intent was to keep business stuff separate, so that it's easier to refer back to later. The channels don't need to be private to achieve this objective.
If it's not business, I'll steer it away
This is less relevant in Discord, where the chat nature of the platform really does see conversations just flowing by. I think worrying too much about which channel they're in is probably futile.
On the forum, which is more persistent, this is more important. Fortunately it's trivial to move an existing thread to another category, so if something starts in business but shouldn't really live there long-term, I'll just move it out.
Feeling robbed?
If 'the private community' was the primary reason you signed up, please accept my apologies and hit me up for a refund.
Since 'how I feel about AI', I've been using ChatGPT a whole bunch. I'm on the paid plan at US$20/month.
A few quick observations. I might say more in a later post.
I've (mostly) stopped searching the web
Unless I know exactly what I want and just need a link to it, my default search is now ChatGPT. (Which needs a better name please. The Claude people got that right. I'm gonna call it Chris.)
I'd guess 80% of what was search, is now not. This is where what I'm looking for isn't a particular page, it's an answer to a question or having something explained.
What I want in these situations is some prose that explains, like a person would if they were talking to me, the knowledge that I was seeking. This is exactly what you get from Chris.
Note: I know GPTs 'hallucinate' and tell you stuff that isn't true. I find that exceedingly rare and if you're using it as an excuse not to like these things you're doing yourself a disservice.
Another benefit -- and, as someone with a visually distinct website I realise the hypocrisy here -- is that every result looks the same. So not only have I eliminated the gamble that is clicking a link from a search engine, I've eliminated the mental overhead of visually parsing the page that opens.
Every page that Chris serves looks the same: black text on a white background. Simple numbered or bullet lists. And no images! God help me if I see another pointless Unsplash image above the fold.
So the moment the words appear, they're in my brain. This alone is transformational. (I should probably try enabling 'reader mode' on every site I visit. I know that's a thing you can do.)
On to my brilliant idea
I'm writing the first operations manual for Decimal.Business. It's the process by which you receive, store, and finally reconcile receipts for purchases.
Here's an extract. The block is part of a larger process diagram.
The trick is that link there: check your local regulations. How can I make that nice and easy for you, wherever you are?
─ Pre-built JD systems
─────────────────────────────────────────────────────────────────────────────────────────────────────────────────
┐
Life Admin: the stuff we
all manage day-to-day. How
Johnny organises his life.
Small business: stop losing
important files. Focus on
your business; let us be
your in-house admin.
Save hundreds of hours.
We figured it out so that
you don't have to.